Gentleman Prefer Blondes

Society: Gentlemen prefer bonds

Last week, I noticed some sexist advertising on the London Underground. ‘Gentleman prefer bonds’, according to the online ‘retail stockbroker’ the Share Centre.

While I have no interest in stockbroking, or any idea what ‘sharedealing’ is, there are millions of women who do. Many invest, some even work in finance. There are women travelling on the tube every day who might actually want to use this site.

So what a way to alienate a proportion of your market – by implying that only ‘gentleman’ are interested in bonds.

Referencing ‘Gentleman Prefer Blondes’ is crappy in more than one way. It’s pretty racist for one thing. It also implies that gentlemen prefer their women stupid (‘blonde’). It’s one of the stalest sexist stereotypes in circulation.

In the context of finance, blondes are ‘bonds’ – commodities to be shared and played with by men. The ad says “Investing in the stock market isn’t gold-digging, it’s common sense.”

So, I shamed them on Twitter.

The Share Centre 4

(Sorry about the shaky pic, I was on an escalator.)

I asked people to contact them and ask why they thought the ad was OK:

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The Share Centre’s response was, “it’s an iconic film title – can you come up with anything better?”

(It’s not very hard. It took me 5 minutes to come up with something that wasn’t sexist – a western theme of ‘Make few dollars more’ and ‘Once upon a time to invest’. You can have that one for a nominal fee, the Share Centre.)

The Share Centre

Someone at the Share Centre offered to give me a call, to discuss what I thought was so wrong with the ad.

I spoke to Ian in marketing, a very nice man, who explained to me again that it was an iconic film title (which I explained I did get) and asked what I thought was wrong with the title?

I said that it alienated female customers as it suggested that investment banking and finance is a man’s world.

He told me, “Only about 20% of our customers are women. Our customer base is mostly men, that’s just the way finance is.”

That’s just the way it is.

He also explained the theme alluded to an iconic film title (yes, I did understand that, Ian), that they were running other ads in a similar vein, including “The man with the Golden Bond”.

“Ian, that’s another title referring only to men!”

Ian, investment banking is a sector dominated by men not because ‘that’s the way it is’, but because of numerous obstacles, including inflexible working hours for mothers (women who take time off to have children are “worth less” to finance than men, according to Nigel Farage) and not enough women to coach female graduates. Plus, the simple fact that people hire people like themselves. Men beget men.

I asked Ian if he realised that many potential female customers may already feel barred from a career in finance because of the barriers they face and that this advert could alienate them further.

Women already think they shouldn’t be interested in finance and this ad is perpetuating the ‘Old Boy’s Club’ mentality of the financial world, bold as brass on the London Underground. I explained that ‘the way it is’ has to change to be inclusive of women.

Ian said only about 20% of The Share Centre’s customers were women. That’s odd, because women make up 60% of the global workforce across the financial services industry.

But women hold only 14% of board seats and 2% of CEO positions. That’s why the Share Centre doesn’t care about that 60%.

As a consumer you command respect from the brands you seek out. The Share Centre has made it clear that a fifth of their customer base is unworthy of any respect at all.

Ian assured me that extensive market research had been carried out on these ads (about 1000 people, mostly online I think), and that the response had been unanimously positive.

“I’d like to know what the demographic of that group was”, I asked.

“Yes, it was largely men, though there was a female contingency.” (I’m not sure what a ‘female contingency’ makes up, but i’m guessing not a lot.)

Ian assured me that my opinions would be “taken on board”. “With all due respect, Ian, i’m only one person who happened to raise the issue on Twitter. What difference is my voice going to make?”

Oh it will, Ian said. He’d been discussing the comment with his team for most of the day.

I hope it will make a difference and the fact that they called me suggested that they either respected my opinion, or got a scare from me shouting my mouth off online. Twitter can have that affect on brands.

I’ve got about 1,200 followers – not loads, but enough to make an impact. I’m sure Ian understands how quickly fat can catch in an online fire, especially when it comes to the ‘discussion of the moment’, feminism.

Perhaps they’ll choose a 50-50 male/female split the next time they run market research. I hope so.

If a brand disrespects you, because of gender, race or sexuality, I urge you to make a noise about it on social media. I think it makes a difference, and as a consumer, it’s the best weapon in your arsenal.

Featured image from

Blog: My New Year’s Resolutions

kikki k spoon

What is it about January that makes us arbitrarily decide to change our lives? And how many of us actually stick to our New Year’s Resolutions? Last year mine was to learn French and let me tell you, my French definitely still stinks.

Maybe instead of choosing something that we’re only half-heartedly into, we should focus on making small changes to our everyday lives that we will actually stick to. And I’m not saying that learning a new skill or language or promising to workout more is a bad thing, in fact it’s amazing. My point is that adjusting our attitudes and being more aware of our thoughts, feelings and actions is the best way to achieve change that will actually last.

Here are some things I’m going to aim for in 2015…

Be more mindful of the things I’m doing

Getting home exhausted and browsing online might seem appealing most days but does it make us happier in the long run? I’m planning to spend less time on my phone to make more time for things that I genuinely love like writing, photography and yoga. I also want to take the same approach to eating. Yes chocolate, ice cream and pizza make us all feel good at the time but am I eating something bad because I genuinely want and deserve a treat or is it just habit? By taking a mindful approach to the things we’re doing, we can learn so much about ourselves and our behaviours, which is the first step to change.

My kikki.K planner

Do the hard things first

I’m really obsessed with the book Eat That Frog at the moment. It made me realise that I often procrastinate, leaving difficult or boring things to do another time. This actually makes me miserable in the long run because whatever it is just hangs over me and I feel like a failure. So I’m making an effort to do things when I think of them rather than putting them off. A silly example of this is that last week I ripped my favourite surfing shorts. The old me would have just thrown them in a pile somewhere promising to fix them at a later date. Instead, I immediately got my sewing machine out and fixed the tear in 15 minutes, which made me feel so proud of myself and now I can still wear them. Yay!

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Live a beautiful life

It’s so easy to get bogged down by financial and everyday stresses, but really is this the point in living? Instead of worrying about what I don’t have, I’m going to focus on just living a happy, inspiring and creative life with my husband and lovely friends. Whether it’s making an effort to visit exhibitions, plays and talks that are coming to my city or jumping in a rental car for an impromptu road trip down Victoria’s beautiful surf coast, I’ll be making an effort to enjoy the incredible things that I’m lucky enough to have around me. What could be better than that?

Natalie x

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The Roses of Heliogabalus is an 1888 painting by the Anglo-Dutch academician Sir Lawrence Alma-Tadema (1888)

Art: A Victorian Obsession at Leighton House

I was thrilled to be invited to Leighton House Museum for a private tour of a new collection of pre-Raphaelite paintings recently. I’m obsessed with the interiors of people’s houses; psychological most certainly to do with feeling disinherited as a member of Generation Rent.

The Arab Room, Leighton House Museum

The Arab Room, Leighton House Museum. Image: Flickr

Frederic Leighton’s house in Holland Park, speaks of an artist who was sociable enough to sustain his career, but not for a love of people; the rooms are opulent but there are no guest bedrooms.

It’s a solitary house, built to and for his own requirements (unlike Chilean poet Pablo Neruda, whose rooms flow into one another like it was built for a party and whose table was always set for friends).

Outside of the collection, the focal point of the house is the Arab Room, which is filled with Islamic tiles from Damascus. Curious, then, that he was no Orientalist. He created it simply, he said, ‘for the sake of something beautiful to look at once in a while’.

In an austere gallery environment, I can find portrait art a bit dull, but Leighton House is warm and enchanting in itself. Each room holds just enough paintings to let you take them in together with the room.

The Enchanted Sea by Henry Arthur Payne (c.1890)

The Enchanted Sea by Henry Arthur Payne (c.1890)

In the drawing room, I was drawn to The Enchanted Sea by Henry Arthur Payne. The baked, earthy colours make sense when you find out Payne worked with stained glass; the umbers and oranges seem cut through with sunlight.

One picture of Leighton’s muse Dorothy Dene really seduced me. In Crenaia (the Nymph of the Dargle), the muse is enveloped in the folds of her drapery, which flow into the waterfall behind.

Crenaia (the Nymph of the Dargle) by Leighton (1880)

Crenaia (the Nymph of the Dargle) by Leighton (1880)

The centre of the collection is the Roses of Heliogabalus by Sir Lawrence Alma-Tameda.

It tells the story of the Roman emperor Heliogabalus smothering his guests to death with rose petals, which apparently made little sense to critics at the time, since the people in the painting don’t seem to mind or have noticed.

The Roses of Heliogabalus by Sir Lawrence Alma-Tameda (1888)

The Roses of Heliogabalus by Sir Lawrence Alma-Tameda (1888)

A Victorian Obsession: The Pérez Simón Collection at Leighton House Museum
14 November 2014 – 29 March 2015


Culture: Exploring With Bradley Garrett

I debated whether or not to write this introduction or just post my piece as is. If you’ve been following me on Twitter you may have seen a few angry tweets about Smith Journal stealing my freelance pitch idea for their new issue. I guess the wonderful thing about the internet is that it democratises people’s experiences and I wanted to let people know my side of the story. Whether I’m right or wrong – that’s up to you guys.

I wrote to Smith pitching an idea on Bradley Garrett and urban exploration of The London Underground.They originally said they liked the piece and I got to work interviewing Bradley and spending several days researching and writing. Once I sent this through, I was told they had changed their minds. Even though I offered to rewrite it or just publish a Q&A with Bradley, they told me the subject matter didn’t fit with the next issue. So I was surprised to find that they have contacted Bradley directly and will be publishing a first person piece in their next issue. I find it hard to believe their claims that this was done independently of my idea since I had been in contact with both them and Bradley’s publicist months ago and no one mentioned this.

Well anyway, I’ve not read their piece but wanted to post mine here so you can all judge for yourselves how similar it is This is a first person account, as told to me by Bradley and edited by myself…


I’ve always been an explorer. When I was growing up in California during the 90s, I spent most of my time skateboarding, which was mostly about exploring the city to find new spots to skate. When I got a car, I started driving into the Mojave Desert to look for old mining camps and ruins, where I could build a big bonfire, dig around and read. It seems to me that if you’re a curious person, who enjoys the feeling of discovery, you’re going to do that in whatever environment you find yourself near. So when I moved to London and met urban explorers here going out every night to find hidden places in the city, it made perfect sense to get involved.

I am so in awe of the London Underground, which is so immense and has so many in-between spots you can slip into. The train tunnels are threaded though and around bunkers, sewers and drains, the Mail Rail, cable runs and secret government tunnels. A lot of that had to be built blindly as well because the government wouldn’t tell engineers where the “secret” tunnels were underground. The complexity of it all just blows me away. And most of the tourists walking at street level, photographing Parliament, haven’t got a clue that it’s all tangled up under their feet.




The whole city is thick with layers of memory and often they’re very difficult to decode. Fredric Jameson once described ‘ontologies of the present that demand archaeologies of the future’. I love that idea, that we’re not just finding old stuff but we’re actually rewriting the (his)stories of these places with us in them as a fresh layer. Nothing is ever dead or lost. There are all sorts of associations that are connected to places that you can’t erase. They’re like old etchings just awaiting the curious explorer to show up and dust it all off; to start understanding it all again.

Then of course, the more time we spent exploring the city, the more certain things became visible. Like how people build relationships to places, how space is surveilled, controlled and regulated, how the city is built to influence not just our behaviour but to actually condition the way we think about what is ethical, right and even possible. As the geographer David Harvey has written, the freedom to make and remake our cities and ourselves is one of the most precious and neglected of our human rights. But that of course, in the current political climate around the world, is a mentality that some people find threatening. It’s a sad state the world is in, where playing seems threatening.

All photos by Bradley Garrett


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Travel: Autumn in Tasmania

I can’t believe it’s taken me so long to do a post on my trip to Tasmania. I’m just about ready to organise going on my next one. My hubby is a massive history nerd and had been begging me to go with him so he could check out the old penal colony and see a really important part of Australia’s history. I was also keen to check out MONA and the gorgeous landscape. I have to say Tasmania surpassed all our expectations and more to the point where we’ve officially added it to our ever-expanding list of dream places to run away to.

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One of my favourite things about Australia is how it feels so young, and yet so old at the same time. The frothing surf and rugged cliffs of Wineglass Bay have an almost timeless quality to them. You feel as if you could be there at the dawn of time or the end of the world and it would still look the same. And when you visit the penal colony, it’s so beautiful but you can imagine how oppressive the same sprawling forests and narrow causeways would have felt to a prisoner there, only really held captive by their fear of being lost in the wild. We were only in Tassie for a long weekend but it felt like weeks, I can’t wait to go back.

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Alex in Tasmania

If you’re planning a trip soon – here are some things you can’t miss in and around Hobart:

  • Wine Glass Bay
  • The fish farm / truck just before wine glass bay (look out for signs on the way)
  • Port Arthur
  • Ethos Restaurant
  • MONA

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Albert Park Pier

Style: The Weekly Beautiful


There’s nothing like good friends, food and fresh, sea air to bring you out of a slump. I had a bit of a bad start to the weekend after having a mini crisis of confidence in my new writing class (putting myself out there + public speaking= no fun). Luckily things ended on a much better note with wine and sunset gazing at the beautiful pier in Albert Park. It’s nights like these that make me realise how much I love living in Australia. Even when you’re at your lowest, you’ll come across something so heart-stoppingly stunning that you realise how small your problems really are.






I also got to check out Carsten Höller and Jean Paul Gaultier at The National Gallery of Victoria. Getting stuck into a bottle of bubbles in the tea room meant we were super late for the exhibition and were the last ones in. Being a stickler for schedule, I was anxious for everyone to get a move on but as it turned out, this meant we got the place to ourselves and even spotted model Andreja Pejić having a low-key moment with her family. Sometimes a plan falling apart is the most wonderful stroke of luck!






Style: When in London…


Going home to me is always tinged with a slight sadness along with so much joy to see my family and friends. These shots are from a wedding that meant so much to me as the bride and groom actually introduced me to my husband and have been our very cherished friends for a long time. Not to mention it took place in Stoke Newington where we have so many happy memories from living in and around the area, not to mention our own nuptials two years ago.


As the wedding party walked from the church to The Londesborough, I couldn’t resist asking Alex to play the photographer as I stood in front of one of the gorgeous terraced houses. I loved this look, despite debating whether it was appropriate to wear a full white skirt to someone else’s wedding. I think the contrast of the black top and multi-hued bolero, plus the fact it was quite an informal affair, meant it worked. And I could pull the jacket off later in the night for more of a party look.

‘But you are home,’ cries the Witch of the North. ‘All you have to do is wake up!’ The journey is hard, for the secret place where we have always been is overgrown with thorns and thickets of ideas, of fears and defences.

Peter Matthiessen’s “The Snow Leopard






Skirt – Zara, Top – Seed, Bolero – vintage, Bag – Vintage, Shoes – Windsor Smith